Let's celebrate! Email marketing has an ROI of up to 45:1 for some industries, but it's also a lot of fun. Besides typical celebrations like holiday emails, teams have the ability to make subscribers feel recognized on their special days. Automated milestone emails for special occasions like birthdays are an opportunity for brands to connect with subscribers one-on-one and have a little fun while doing it. What are milestone emails? Milestone emails celebrate an important day in your subscriber's life or in the customer lifecycle. If you plan to send a card to a friend for an event, you can email subscribers. Since your subscribers can have milestones on any day, it makes sense to set up email automations for those messages.
Here are some common examples of milestone emails: Your subscriber's birthday A company milestone The birthday of a customer buying from you A product anniversary How to Create the Best Celebration Emails Just because celebratory emails are lightweight doesn't mean there aren't rules to follow. To get the right mix of fun and functionality, keep these best practices in mind: Remember the relationship. No amount of email E-Commerce Photo Editing Service personalization can make you and your subscribers truly best friends, so keep your message grateful and polite. You can also personalize messages based on how long they've been as a customer or past purchases. Make the message worthwhile. Subscribers are probably expecting a discount or a freebie in addition to your wishes. If you don't have an offer, keep the message short and experiment with fun designs or animations to surprise and delight. Celebrate the subscriber.
Avoid getting the message across only about your brand, otherwise it will end up looking like a thinly veiled sales pitch. The subscriber is the reason to celebrate! If you recognize a company milestone, be sure to thank customers for their involvement. Here are some of our favorite milestone email examples At first glance, something like a birthday or anniversary email seems pretty straightforward. There are plenty of ways to get creative and experiment with your strategy. To help you feel inspired, we've collected examples in five different subcategories of impactful emails.