f you are a professional web designer or have invested in professional web design for your website, you understand the importance of good design when it comes to delivering experiences that excite and engage. your visitors. In fact, good design can lead to higher conversions through the use of user journeys and other marketing tactics. However, web design can only play its part if users actually end up on your website – and that's the job of SEO. Short for "Search Engine Optimization", SEO is the process of optimizing your web pages to be more easily found by search engines and to help them rank higher on the SERPs.
Ranking high in search engines is crucial for driving traffic to your blog and for your brand to be found online. In fact, over 75% of all clicks come from just the top five SERP results. SEO is about more than finding and using the right keywords. It is a multidimensional practice that should be incorporated into all facets of your website, including web design. With that in mind, let's take a look at how SEO will influence the employee data web design process and help you create a better and more successful website: Responsive and mobile-friendly website design More than 50% of all Internet traffic now comes from mobile users.
And this share continues to grow. Google has recognized the shift to mobile by implementing mobile-first indexing. This means that it considers the mobile version of your website first when determining its search engine rankings. Google can even test whether your website is mobile-friendly or not, and provides this free tool to test it yourself. Aside from SEO, responsive and mobile-friendly websites will also help you meet the needs of mobile users, expanding your market.